Australia Loses Out in Latest Anholt Nation Brands Index
Sydney, May 31st, 2007 – Aussies are no longer the friendliest people in the world, according to the Q1 2007 edition of the Anholt Nation Brands Index (NBI) powered by GMI (Global Market Insite, Inc.), a provider of global market intelligence solutions. Canada took Australia’s crown as the world’s friendliest nation, and China knocked Australia out of the Top 10 nation brand financial valuations by making its debut in Brand Finance’s 2007 Nation Brand League Table, climbing from 12th place in 2005 to ninth this year. Australia, whose nation brand valuation ranked ninth in 2006, goes down two places to number 11 in 2007.
Well that settles it. After experiencing the amiability of Canadians first hand, on Jun 1st, 2007; it turns out that just the day before we were named the friendliest nation in the world by Anholt Nation Brands Index. Don't really have much to say on the matter except... We're #1!.. Oops, I hope I don't screw up Canada's ranking in the humility rankings.
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